Nr1 IN FRENCH WORKWEAR - SHIPPING WORLD WIDE
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L’amour est bleue

A Frenchman in Stockholm. In a tiny store on Nytorgsgatan in SOFO, Stockholm’s trendiest neighborhood, a Frenchman carefully rearranges blue overshirts and woolen sweaters. In his right pocket he secretely keeps a pack of Gauloises and an old Opinel. To him, the items on the hangers around him are not clothes – they’re stories. Answer his cheery ”Bonjour!” and he’ll tell them to you. For hours and hours.

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L'Usine Bleue: French worker's wear place picture
L'Usine Bleue: French worker's wear
5.0
Based on 59 reviews
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Alp Coşkun profile pictureAlp Coşkun
11:17 12 Oct 25
beautiful products and really friendly staff!
Yohance Fuller profile pictureYohance Fuller
17:32 22 Sep 25
A Hidden Gem in Södermalm – L’Usine Bleue Made My Trip

I stumbled upon L’Usine Bleue by complete chance while exploring Södermalm, and I’m so glad I did. The shop’s display stopped me in my tracks — it has this magnetic, understated aesthetic that just pulls you in.

On my first visit, I was helped by Vincent, who was incredibly knowledgeable and patient as I tried on pieces. You can immediately tell that everything in the shop is carefully curated — the craftsmanship and quality are on another level. I ended up purchasing a beautiful peacoat, scarf, and messenger bag that I know I’ll enjoy for years.

A few days later, I couldn’t resist coming back — this time I had the pleasure of meeting Anna (or Ana), who was just as wonderful. She made me feel like a returning friend rather than just a customer, which made the experience even more special.

Shopping here wasn’t just about buying clothes — it became one of my favorite memories from my time in Stockholm. If you’re in Södermalm and appreciate quality, design, and warm, thoughtful service, make sure you stop by L’Usine Bleue.

Thank you, Vincent and Anna — you made my trip unforgettable.
Photo from customer review
Björn Hartsmar profile pictureBjörn Hartsmar
19:52 08 Sep 25
Fantastic range of stylish clothes. Bought a Laboureur Woolen jacket. Fast delivery and great service via email.
Christian Holmgren profile pictureChristian Holmgren
15:36 18 Jul 25
Well-stocked store with quality clothes. Friendly and knowledgeable staff. Highly recommended
Finnur Sigurðsson profile pictureFinnur Sigurðsson
10:03 17 Jul 25
Full house for service, item quality and delivery. Best thanks
Jukka Hämeenniemi profile pictureJukka Hämeenniemi
16:19 05 Jul 25
Extremely knowledgeable and friendly service, very pleased.
Claus Diether profile pictureClaus Diether
14:05 25 Jun 25
Great shop. Very friendly owner. I hope the store in Berlin works out ????
Oliver profile pictureOliver
16:05 31 May 25
Highly recommended! I love the jacket. I love the gift bag. And Vincent was extremely service, oriented and helpful and friendly. DHL delivery was delayed, but it was worth the wait. And Vincent was very understanding. Thank you so much!
Photo from customer reviewPhoto from customer review
Einar Stensson profile pictureEinar Stensson
07:57 15 Mar 25
It's noticeable that they care about their products and quality.
Otto Cato profile pictureOtto Cato
19:54 15 Oct 24
Fantastic workwear clothes! High quality and very friendly treatment
Jonathan profile pictureJonathan
16:03 27 Sep 24
A real little gem, just has to be visited
Ruggero Carrara profile pictureRuggero Carrara
12:59 21 Aug 24
Fantastic store with a wide range of high-quality products. The owner is incredibly friendly and helpful. Highly recommended!
ming yeung profile pictureming yeung
13:57 14 Aug 24
Amazing!! I love the people in Sweden. Nice and Sweet. I love he warm welcome attitude by asking my first time here. also introduce the products in details. I love hand-made product feel
like I am so close to the worker who make the pants and human love. Thank you for letting me engage on the community.
Christian Aviles profile pictureChristian Aviles
10:55 13 Aug 24
Truly the best collection of French workwear I’ve seen in the world! Orlo was kind and so ever helpful. He wanted his clients to pick something they were sure they would cherish for a long time. As should be for such lifetime pieces. If you can try their collaborations and store pieces.
Sven Lapp profile pictureSven Lapp
20:49 11 Feb 24
Usine Bleue is simply marvellous and unique in Europe, not even in Brittany itself have I found such a good selection. I was in the Vitra showroom last week as part of the Stockholm Furniture Fair ... just 100 metres from the shop. Perfect opportunity. Unfortunately, it's now another 1,096 kilometres from here to you. When is the shop in Berlin coming? :-)
Chris Domanski profile pictureChris Domanski
12:30 12 Dec 23
Very professional service, stunning inventory of clothes. Service was extremely helpful, they were able to easily convert EU sizing to American from memory to help with fitting. One of the highlights of my trip to Stockholm! Purchased a beautiful wool jacket.
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