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L’amour est bleue
A Frenchman in Stockholm. In a tiny store on Nytorgsgatan in SOFO, Stockholm’s trendiest neighborhood, a Frenchman carefully rearranges blue overshirts and woolen sweaters. In his right pocket he secretely keeps a pack of Gauloises and an old Opinel. To him, the items on the hangers around him are not clothes – they’re stories. Answer his cheery ”Bonjour!” and he’ll tell them to you. For hours and hours.
Fantastic store with a wide range of high-quality products. The owner is incredibly friendly and helpful. Highly recommended!
Amazing!! I love the people in Sweden. Nice and Sweet. I love he warm welcome attitude by asking my first time here. also introduce the products in details. I love hand-made product feellike I am so close to the worker who make the pants and human love. Thank you for letting me engage on the community.
Truly the best collection of French workwear I’ve seen in the world! Orlo was kind and so ever helpful. He wanted his clients to pick something they were sure they would cherish for a long time. As should be for such lifetime pieces. If you can try their collaborations and store pieces.
Usine Bleue is simply marvellous and unique in Europe, not even in Brittany itself have I found such a good selection. I was in the Vitra showroom last week as part of the Stockholm Furniture Fair ... just 100 metres from the shop. Perfect opportunity. Unfortunately, it's now another 1,096 kilometres from here to you. When is the shop in Berlin coming? 🙂
Very professional service, stunning inventory of clothes. Service was extremely helpful, they were able to easily convert EU sizing to American from memory to help with fitting. One of the highlights of my trip to Stockholm! Purchased a beautiful wool jacket.
